Flow takes raw customer comment text and transforms it into structured data. Once Flow has structured data we can provide features such as:
The problem with most Text Analysis
Most Text Analysis systems fall into a couple of categories
Machine learning
Requires large amounts of data and a data scientist to configure, operate and maintain.
Word Counts
Most often result in basic near useless word clouds or simple word frequency tools.
If like 90% of businesses you don't have large amounts of data, or access to a data scientist then the Flow approach can be very effective.
Flow text analysis
Flow provides a suite of tools to identify quickly and effectively the core Themes in your text data. Flow does not require large datasets and can work with small data. Themes are determined via a mix of Science and Business analysis. As part of every Flow implementation, we configure, run and maintain a Theme identification process. Once the themes have been determined then any text can be fed into the Flow engine to extract: